Türkiye is a constantly evolving player in global exports for HVAC
(Heating, Ventilation, and Air Conditioning systems). Heating product exports have
the highest share of nearly 4% of the global exports market. HVAC is the
country’s 11th largest production sector. Exports in 2022 reached
$6.7 Billion, an 8% increase from 2021 with the largest exports’ destinations being
Germany, the United Kingdom, Italy, Russia, and France.
The Exports/Imports ratio for HVAC products in Türkiye was 93.5%
in 2022. It is expected that 2023 will see the first flip in this ratio where
HVAC exports will for the first time exceed imports. Imported HVAC products are
finding less space in the Turkish market due to the increase of domestic
producers. Türkiye’s "Air Conditioning Industry Exports’ Association’ stated
that the sector targets $25 billion in annual exports by 2033.
Split and multi-split domestic and commercial air conditioning products
are becoming increasingly popular with over half a million units exported in
2022, over 100% more than 2021.
Turkish manufacturers are heavily investing in progressing VRF
(Variable Refrigerant Flow) air conditioning systems. This is mainly fueled by
the rising energy costs due to economic and geopolitical factors, and the domestic
market demand. Türkiye is Europe’s largest market for VRF. This development boosts
VRF exports which have seen a 13% increase from 2022. Türkiye aims to become a
regional distribution base for VRF systems.
Where is the Opportunity for Importers?
The
Turkish air conditioning industry is steadily progressing in an enthusiastic
manner. Besides European countries, market shares for HVAC Turkish products are
set to increase in Central Asian, Balkan, African, and South American countries
in the short term.
Turkish
manufacturers are putting traction behind this global spread by actively participating
in international fairs and dispatching foreign trade and education delegations
to help importers learn more about this fast-developing sector in Türkiye. Turkish
manufacturers are also offering international sponsorships to enhance their
brand exposure. HVAC Research and Development divisions are receiving
significant investment to advance both HVAC product and service visions.
As
an importer involved in the HVAC industry, there’s a large opportunity for you
to benefit from the advancements described above. Turkish HVAC products are seeing
enhanced performance while maintaining competitive cost advantage over other
long established brands. Turkish HVAC producers are going above and beyond to offer
their international customers favorable warranty conditions and high service
levels. These are all drivers that help you introduce Turkish HVAC systems into
new markets.
To
learn more details about the opportunity and what first steps can be taken,please contact us and we will happily guide you through.