The Turkish HVAC&R (Heating, Ventilation, Air Conditioning, and Refrigeration) sector has unleashed a whirlwind of success, leaving competitors gasping for air.
Prepare to be astounded by the numbers!
March 2023 witnessed the sector achieve an all-time high in exports, raking in a staggering $671 million. But that's not all, folks! The first quarter of 2023 closed with exports totaling a mind-bending $1.757 billion, rocking the charts with a jaw-dropping 9.1 percent surge compared to the same period last year. Talk about turbocharged growth!
While Türkiye’s average exports were on cruise control, the HVAC&R sector accelerated and left its competitors in the dust. This sector is a force to be reckoned with, with a staggering export-to-import ratio of 92.8 percent.
But hold on, there's more! The Turkish Air Conditioning Sector turned up the heat across the board, flexing its muscles like a heavyweight champion. Heating Systems and Components saw a 7.9 percent increase in exports, while Cooling Systems and Components saw a 3.9 percent increase. Air Conditioning Systems and Components increased their cool factor by 11.3 percent, Installation Systems and Components increased their grip by 11 percent, and Ventilation Systems and Components blew us away with a 16.6 percent increase. This industry is on fire!
Now, let's talk about destinations. Germany took the crown for the most love showered upon it by the HVAC&R sector, scoring a whopping $190.8 million in exports. Italy snagged the silver medal with $127 million, while Russia and the United Kingdom engaged in a neck-and-neck race, landing at $125 million and $116 million, respectively. France, Spain, Iraq, and Poland also received their fair share of Turkish coolness.
Hold your breath for the price tag! The sector's products went from a modest $5.2 per kilogram in early 2022 to an irresistible $6.3 per kilogram in the same period of 2023. The market has spoken—these babies are worth every penny!
But who's the driving force behind this remarkable success? The organization Turkish HVAC&R Exporters Association, represented by its Chairman of the Board of Directors, has played a pivotal role. With the swagger of industry mavericks, they proudly declare, "We are marching to the beat of our own drum, aiming for a 1.5 percent slice of the global market. Rest assured, we possess the moves to make it happen!"
The organization has been pulling out all the stops to make Turkish HVAC&R the talk of the town. They have unleashed a marketing and communication frenzy, organizing not one, not two, but thirteen electrifying trade fairs and national events in exotic locales from Russia to Indonesia. And hold on to your AC units, because they're planning over forty more mind-blowing events to showcase Turkish awesomeness. It's a party you don't want to miss!
There's more, though! The Turkish HVAC&R sector is all about adaptability. They're shaking things up to meet Europe's changing energy patterns. Heat pumps are all the rage, and Turkish companies are pumping out top-notch devices to keep things steamy. Plus, they're making waves with foreign investments pouring in, recognizing Türkiye’s shining star.
So, ladies and gentlemen, buckle up and prepare for the HVAC&R revolution. The Turkish industry is aiming high, strutting its stuff on the global stage, and rewriting the coolness rules. Turkish companies are poised to dominate the HVAC&R universe with their coordinated approach and tenacity. Keep your cool, my friends!