Togg, Türkiye’s pioneering electric vehicle (EV) manufacturer, plans to enter the European market by the end of 2024. Togg's CEO, Gurcan Karakas, introduced their ambitious plans to revolutionize the automotive industry at the prestigious Turkish-German Economy Forum in Berlin.
Togg plans to enter the European market by first enticing the Scandinavian nations in a clever strategic move. These countries, known for their progressive outlook and acceptance of cutting-edge technology, have become thriving markets for fresh brands and electric mobility. Additionally, Togg's expansion plans have a strong foundation thanks to their well-established charging infrastructure.
To add to the excitement, Togg recently sent its pride and joy—a sleek and futuristic EV—to Berlin for rigorous testing. This achievement is a significant step forward in the company's meticulous preparations for its European debut.
Togg has worked tirelessly since its inception in 2018 to realize their dream. The company began mass production in October of last year and plans to release its first product, an SUV, in early 2023. This smart device in the coveted C segment, which combines elegance and intelligence, promises to captivate both car enthusiasts and eco-conscious consumers.
Togg's ambitions, however, go far beyond a single model. By 2030, the company plans to have a diverse lineup of five distinct models, including sedans, hatchbacks, and SUVs, after beginning on an audacious journey. Togg's unwavering commitment to expanding their product line demonstrates the company's determination to reclaim its rightful place as a key player in the automotive industry. Importantly, the company owns its intellectual and industrial property rights outright, cementing its distinct identity.
This massive project, estimated to cost €3.5 billion ($3.83 billion), has become a source of national pride. Togg has been championed by Turkish President Recep Tayyip Erdogan as a testament to the country's technological prowess, skillfully positioning it as a symbol of success ahead of the upcoming elections. The nation is united behind Togg's electric marvel, with notable figures such as the President and several government officials proudly embracing it.
While Togg receives government assistance, such as tax breaks and a purchase guarantee of 30,000 vehicles until 2035, it is a privately held company. Togg's success, according to CEO Gurcan Karakas, is ultimately dependent on its ability to deliver exceptional vehicles that captivate consumers' hearts.
Togg proudly boasts a domestic production rate of approximately 76%, demonstrating the company's commitment to its roots. The company sources a significant portion of its 5,000-plus components locally, working with 130 suppliers in Türkiye to strengthen the country's industrial capabilities. Karakas expresses eloquently that the true measure of success is found not only in the physical components, but also in the intellectual property rights that Togg has developed and nurtured within the country's borders.
Togg's first model, the T10X, is a striking SUV in the coveted C-segment that promises to change the game. This vehicle exudes sophistication and embodies the harmonious fusion of style and substance, thanks to a creative collaboration with renowned Italian design firm Pininfarina SpA, known for their artistry with Ferrari. With a range of 314 to 523 kilometers depending on the engine variant, the T10X establishes Togg as a market leader in the EV market.
Togg is focused on making an everlasting impression on the industry as it prepares to set out on this historic European journey. Togg aims to redefine mobility and open the door for environmentally friendly transportation across national boundaries. Togg is ready to make waves as it catapults Türkiye into the international automotive spotlight thanks to its unwavering commitment to innovation, craftsmanship, and intellectual property.